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Customer Acquisition Cost

This is how much it costs for you to secure a new customer. Customer acquisition costs — more commonly known as CACs — cover all of the marketing and sales expenses, including salaries, that are incurred as part of your lead generation activities.

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Gross Merchandise Value

This KPI represents the total value of products that are sold over a specific period of time.

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Net Profit

Net profit is also known as your bottom line since it appears at the very end of your profit and loss statement.

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Net profit margin

This is the percentage of how much profit is generated from every dollar in sales after all expenses associated with those revenues are paid off. In other words, net profit margin tells you what percentage of your overall revenue is true net income once all expenses are removed.

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Repeat Customer Rate

This KPI tracks how many customers bought something from you in the past, visited your online store again, and placed new orders.

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