Learn more about common financial (and startup) terms here. To learn more about Pilot, fill out the form below.
Cost per click (CPC) advertising is when you pay based on how many people click on your ad. With CPC advertising, you can be certain that you’re not paying for ads that don’t result in someone visiting your website.
However, running effective CPC campaigns can be difficult. You may want to continually test and track ads, landing pages, and bids to identify what works best with your target customers.
Google AdSense and AdWords, Infolinks, Media.net, and social media companies all have popular pay per click (PPC) platforms. (The two terms go hand-in-hand. You pay a CPC when you run a PPC ad.) These platforms use an auction to determine whose ad is shown, and your CPC can depend on the keywords you’re targeting, your maximum bid amount, your quality score with the platform, and competitors’ bids.
Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.
We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at firstname.lastname@example.org.
Get the peace of mind that comes from partnering with our experienced finance team.