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Bootstrapping in a business context refers to starting and growing a business using existing resources or personal savings, and without the help of outside investors. It's a way of building a company while maintaining full control and ownership.
Bootstrapped businesses typically rely on personal savings, early cash flow, and lean operations to grow. The focus is often on profitability from the early stages, as there are no external funds for support. While bootstrapping can limit the resources available for growth, it allows entrepreneurs to maintain full control over the business decisions and to avoid the dilution of ownership that comes with raising capital from investors.
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