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Net Income

What is Net Income?

Net Income is a financial metric that represents the amount of profit a company generates after accounting for all expenses, costs, and taxes. It often serves as one indicator of a company's overall financial health and helps business owners, investors, and financial analysts evaluate a company's performance to make informed decisions. In this article, we will guide you through the process of calculating Net Income, understanding it, and ways to improve it.

How to calculate Net Income

In simple terms, the formula for calculating Net Income is as follows:

Net Income = Total Revenue - Total Expenses

*use this for a more straightforward calculation of net income that doesn't require breaking down expenses.


Net Income = Total Revenue - COGS (Cost of Goods Sold) - Total Expenses    

*use this for a more detailed profitability analysis and see how different costs affect your profit

Net Income calculation example

Here’s a simple example, if a company has generated $1 million in revenue and incurred $800,000 in expenses, the Net Income would be $200,000.
Net Income = Total Revenue - Total Expense

Net Income = $1,000,000 - $800,000 Expenses

Net Income = $200,000

This means that the company has made a profit of $200,000 after accounting for all its expenses.

Now let's consider another example, a small e-commerce business selling handmade products. We'll use the following data to calculate the Net Income:

  • Total Revenue: $500,000
  • Cost of Goods Sold (COGS): $200,000
  • Operating Expenses: $150,000
  • Interest Expense: $10,000
  • Taxes: $40,000

For the first step, identify the Total Revenue.
Total Revenue = $500,000

Second, identify the Cost of Goods Sold.
Cost of Goods Sold (COGS) = $200,000

After, find the Total Expenses.
Total Expenses = Operating Expenses + Interest Expense + Taxes

Total Expenses = $150,000 + $10,000 + $40,000

Total Expenses = $200,000

Lastly, input Total Revenue, COGS, and Total Expenses into the Net Income Formula.
Net Income = Total Revenue - COGS (Cost of Goods Sold) - Total Expense

Net Income = $500,000 - $200,000 - $200,000

Net Income = $300,000 - $200,000

Net Income = $100,000

In this example, the Net Income of the e-commerce business is $100,000, which means that the company has made a profit of $100,000 after accounting for all its expenses.

Why is Net Income important to understand?

Net Income is an important financial metric to understand for several reasons:

  • Performance Evaluation: Net Income serves as a key indicator of a company's financial performance, allowing stakeholders to assess its profitability and overall health. A higher Net Income generally indicates better financial performance, while a lower or negative Net Income may signal financial difficulties.
  • Decision-Making: Business owners, investors, and financial analysts rely on Net Income to make informed decisions about a company's future. By analyzing Net Income trends, stakeholders can identify areas for improvement, allocate resources more effectively, and determine whether a company is a viable investment opportunity.
  • Comparison: Net Income allows for comparison between companies within the same industry or sector. This enables stakeholders to benchmark a company's performance against its competitors and identify industry trends, which can be useful for strategic planning and market analysis.

Strategies for improving Net Income

Here are some strategies that can help increase your Net Income:

  1. Reduce operating expenses: Regularly review and identify areas where you can cut costs without compromising the quality of your product or service. This may include renegotiating contracts with suppliers, optimizing energy usage, or streamlining processes to improve efficiency. By reducing operating expenses, you can increase your Net Income without increasing revenue.
  2. Improve sales and marketing efforts: Focus on attracting new customers and increasing sales by implementing targeted marketing campaigns, improving your online presence, and offering promotions or incentives. Additionally, consider upselling and cross-selling to existing customers to increase the value of each transaction. By boosting sales, you can increase your revenue and, in turn, your Net Income.
  3. Enhance product or service offerings: Continuously improve and expand your product or service offerings to attract new customers and retain existing ones. This may involve investing in research and development, implementing customer feedback, or exploring new markets. By offering a more diverse and competitive range of products or services, you can increase your revenue and improve your Net Income.

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