Articles by

Mark Gervase

Mark is a former Certified Public Accountant (CPA) and runs product marketing at Pilot. He previously worked at BILL, Sage, and Cisco, and knows lots about helping businesses and startups grow.

Pilot vs Zeni: What startup founders need to know

How to tell a better value story for your healthtech startup

What should you pay yourself as a medtech or healthtech founder?

How much do bookkeepers charge? A state-by-state breakdown

Bookkeeping vs. accounting: Which one do you really need?

Which AI startup founders earn the most?

Founder salaries fell 43%—but why?

Contract or full-time? A hiring guide for creative agencies

80% utilization makes agencies more profitable—here’s why

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