COMPARISON

Pilot vs Propeller Industries: What’s the difference?

If you plan to grow, choosing the right accounting and bookkeeping partner is essential. Propeller offers “outsourcing” generally, and can do some finance tasks. Whereas Pilot specializes in accurate bookkeeping, accounting, CFO help, and tax. Pilot is a complete finance team to keep your business growing.

I was gung-ho about automating our back office as much as possible. That’s what led me to Pilot.
— Iba Masood
Co-Founder, OptimalAI
Watch Iba's story

See the differences

Pilot offers the tech and speed to get you back to work

Owners who love Pilot often say the same thing: “I never have to think about it.” They can simply trust the financials were done correctly and that they got all of what they needed and nothing they didn’t. Pilot gives you cash dashboards, time-saving AI, a human bookkeeper, and CFO-level strategy.

Audit-ready books at AI speed

Pilot uses automation under the hood, but human bookkeeping experts review and certify your books. They handle exceptions, which is the key to saving you time.

CFO insights to run your business

Metrics only matter if they apply to your business. Pilot customizes the standard metrics to your actual workflows and offers expert financial planning and analysis (FP&A).

Time-saving operational help

Pilot also has an operations service that’ll do your bill pay, HR, payroll, banking, and more.

Board-ready rigor

Everything Pilot does comes with a service guarantee. We don’t just help you run your finances. We ensure they never stop running, so you keep growing.

Pilot is great for ...

Serious founders who can’t afford errors.

Investor-ready financials and audit-ready books.

Businesses that need experts in their model.

Venture-funded startups or those soon to raise.

Propeller Industries works if you want to move at legacy speed

There are business owners who prefer bringing a shoebox full of receipts to their accountant at the end of the year and communicating primarily by phone. If that is you, Propeller Industries may be a good fit.

People-heavy engagements

Propeller Industries has full-time employees and no software portal. They bill hourly, and you can expect many people working on your account.

Not a complete service

Because they don’t have a software platform to display your data, you will need other software licenses to set up dashboards and metrics.

Requires your time

Propeller Industries consultants are famously attentive, and this is generally good. But not when your time is scarce, you may find the meetings to be too much.

Propeller Industries is a fit if …

You strongly prefer a traditional accounting approach.

You plan to stay relatively the same size.

You are uninterested in automation to reduce work

CUSTOMER STORY

Founders say Pilot frees them to focus on the business

Six months into his business, founder David Petrou’s chief operations officer left. That means David inherited all those tasks—calculating runway, building spreadsheets, managing the bookkeeping, and more. David realized their Pilot CFO could step in, and within weeks, they had everything running smoothly—and freed David to focus on building the product. 

I could not do this stuff on my own. I would have to hire someone to do it. That’s maybe the best way to quantify the value. This saves me an entire executive salary.
David Petrou
Founder and CEO, Continua

Founders say Pilot lets them focus on growth

It’s a relief knowing that there’s another set of eyes and a trained algorithm paying attention to our books.

See your financials live

Pilot’s software portal lets you manage cash and spot trends. Chat with your books like you would ChatGPT to ask things like, “What have we spent on contractors?"

Pilot is a partner we can trust. After going through multiple accounting firms and a DIY effort, we couldn’t be happier.

Get advice that helps you grow

With Pilot, you get a whole team of experts so whatever arises with payroll, invoices, payments, fundraising, or company strategy, we can help.

I don’t think anyone would have any issue with our finances whatsoever, and that’s remarkable.

Rigorous models and forecasts

Pilot’s bookkeeping, CFO, tax filing, and operations services come with the guarantee to work like you hope.

I completely trust all the processes that are happening and I trust the outcome. That means I can focus on finding cost savings and scenario-planning and ‘what if’ decision-making.
Stephanie Ullyott
VP of Finance, Ladris
SEE THE DIFFERENCES

Founders love that Pilot’s team feels like an extension of theirs

Founded
2017
2008
Focus
Full accounting for venture-funded startups and growing businesses
Deep operational insight and strategic finance with other “outsourced services”
Pricing
$600 – $2,000+ depending on size
Unavailable online
Point of Contact
Your bookkeeper, your controller, or chat through the app
Your account manager via email
Team structure
Well-organized 20-person service operations team
Large services team
Automated bookkeeping
✅ Yes, but always human-reviewed for accuracy
🚫 Everything is done by hand, weeks after month close
CFO-level insights
✅ Expert-led, hands-on
 strategy and financial modeling
✅ Yes, strong reputation for operational advisory
Fundraising & 
VC-Ready Financials
✅ Investor-grade reporting, 
due diligence support
✅ FP&A and strategic finance insights but reviews say it is not fast
Industry-Specific Expertise
✅ SaaS, eCommerce, AI, healthtech, and more
🚫 Broad experience across a wide variety of industries

Pilot vs. Propeller Industries — FAQ

What does Propeller Industries do?
Propeller Industries is a traditional, people-heavy outsourced accounting provider offering strategic finance and some operational advisory, but without its own software platform. They rely on hourly billing, full-time staff, and manual processes to deliver bookkeeping, FP&A, and advisory services.
How is Pilot different from Propeller Industries?
Pilot provides a fully integrated finance stack, AI-powered bookkeeping, expert human review, CFO services, tax, and operational support, backed by a proprietary software platform offering live dashboards and cash insights. Propeller does not offer software, automations, or end-to-end services, so companies must rely on manual workflows and additional tools.
Which is better for speed and automation?
Pilot is built for speed: AI saves time on recurring tasks, humans verify accuracy, and financial dashboards update in real time. Propeller operates at “legacy speed,” with manual bookkeeping that can take weeks after month close and requires more meetings and founder time.
Which is better for founders who want to scale?
Pilot is designed for scaling companies, venture-backed startups, fast-growth businesses, and teams needing investor-ready financials. Propeller is better suited for founders who prefer a traditional accounting approach and plan to remain relatively stable in size.
Which gives more complete financial coverage?
Pilot is a complete solution: bookkeeping, accounting, tax, operations, and CFO services all in one. Propeller does not provide a full-stack finance platform; since they lack software, companies must purchase additional tools to create dashboards, metrics, and visibility.
Who provides better financial insights and strategy?
Both offer strong strategic finance, but Pilot combines CFO-level insights with a software portal, automation, and accurate, real-time data. Propeller offers operational advisory but relies on manual input, more frequent meetings, and slower turnaround.
Who is better for founders who want fewer meetings and less back-and-forth?
Pilot. Founders say they “never have to think about it” because tasks are automated, workflows are streamlined, and communication happens directly in the app. Propeller’s people-heavy model can require frequent meetings and more founder involvement.
Who is better for investor readiness?
Pilot includes investor-grade financials, audit-ready books, tax prep, FP&A, scenario modeling, and live data dashboards. Propeller provides FP&A and strategic insights but lacks the automation and speed founders need during diligence.
Which is better for businesses that value automation?
Pilot. It is explicitly built on AI and automation with human review. Propeller clients must be comfortable with manual processes and slower cycles.
Who is a better fit for modern, tech-forward teams?
Pilot. Founders who want automation, dashboards, speed, and minimal busywork choose Pilot. Propeller fits founders who prefer traditional accountants and slower, more human-driven workflows.
BOOK TIME TO TALK

Book a call with Pilot.
See why it’s the solution for serious founders