We’re fluent in startup finance. Now you can be too.

Learn more about common financial (and startup) terms here. To learn more about Pilot, fill out the form below.

Oops! Something went wrong while submitting the form.
Glossary
  >  
Gross Merchandise Value (GMV)

What is Gross Merchandise Value (GMV)?

Gross merchandise value (GMV), or gross merchandise volume, is the total value of the products sold through an eCommerce store or platform during a specific period. It’s broadly used as a key performance indicator (KPI) to measure a business’s growth. 

You can calculate GMV by multiplying the cost of the products by how many products were sold. For eCommerce stores, the GMV could be equal to revenue. eCommerce platforms may also track GMV as a growth metric, but their revenue may come from transaction fees, ad revenue, and other sources — it’s often much lower than the GMV.

There could be many ways to grow your business by increasing your GMV, including cross-selling, offering discounts for large orders, or creating a loyalty program.

Need help with other finance or startup questions?

Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.

We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at info@pilot.com.

See what Pilot can do for you

Get the peace of mind that comes from partnering with our experienced finance team.

Oops! Something went wrong while submitting the form.