Learn more about common financial (and startup) terms here. To learn more about Pilot, fill out the form below.
Cross-selling is when you sell current customers an additional related product or service. A successful cross-selling strategy can increase the customer lifetime value (CLTV). Often, it costs less to cross-sell a customer than to acquire a new one.
Cross-selling differs from upselling because you’re selling a related product rather than a high-tier or premium version of their current. For example, if you’re selling a subscription service, you might try cross-selling add-ons, such as premium support. Or, you could try to upsell a customer to a higher-priced plan.
A successful cross-selling strategy can help increase your CLTV and decrease your customer acquisition cost (CAC). But you also want to consider how it could impact other parts of your business, such as the pressure on your customer service teams. Sometimes, looking for cross-selling opportunities with partners could be more profitable overall.
Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.
We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at email@example.com.
Get the peace of mind that comes from partnering with our experienced finance team.