We’re fluent in startup finance. Now you can be too.

Learn more about common financial (and startup) terms here. To learn more about Pilot, fill out the form below.

Oops! Something went wrong while submitting the form.
Glossary
  >  
Customer Acquisition Cost

What is Customer Acquisition Cost?

Customer acquisition cost is typically viewed as a decent measure of profitability since it compares the amount spent on attracting customers with the number of customers that were actually acquired during the same time period. 

Companies continually work to lower these costs and retain more of their profits. Unlike the annual recurring costs associated with retaining customers, the customer acquisition cost for a single person is recorded only once in calculations. However, it generally costs less to retain existing customers than attract new ones. 

Calculate your customer acquisition cost by dividing the total cost of your sales and marketing efforts by the total number of customers that you acquired during a specific period of time. 

Need help with other finance or startup questions?

Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.

We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at info@pilot.com.

See what Pilot can do for you

Get the peace of mind that comes from partnering with our experienced finance team.

Oops! Something went wrong while submitting the form.