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A Unique Selling Proposition (USP) is a statement that differentiates your product or service from your competitors. It highlights the unique benefits or value that you offer that competitors don't.
When creating a USP, it's important to think deeply about what sets your company apart. This could be anything from a specific feature of your product, to superior customer service, to an innovative business model. A good USP communicates a unique benefit, is easily understood by your target audience, and can be backed up by evidence or customer testimonials. Having a clear USP can help you more effectively market your products or services and can drive customer loyalty.
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