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Top-line growth

What is top-line growth?

Top-line growth refers to an increase in a company's gross revenue or sales. It's a measure of a company's overall business growth, not considering costs or expenses.

A focus on top-line growth often means the company is prioritizing sales and revenue expansion, possibly at the expense of short-term profitability. For startups and high-growth companies, top-line growth is often a critical metric, as it shows that the company's products or services are finding traction in the market. However, it's also important to pair top-line growth with a focus on profitability and cash flow, as a company can't survive on revenue alone if it's not eventually making money.

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