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Glossary
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Target company

What is a target company?

A target company is a company that another entity, typically a larger corporation or a private equity firm, is looking to acquire or merge with. This term is commonly used in the context of mergers and acquisitions (M&A).

More specifically, the target company can be attractive for various reasons such as its market position, innovative products, intellectual property, customer base, or potential for cost synergies. As a startup founder, being aware of what makes a company attractive as a target can be valuable, not only if you're considering acquiring another company, but also if you want to position your own company as an attractive target for potential buyers.

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