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Strategic finance is the practice of using financial data, metrics, and models to support a company's strategic planning and decision-making processes. It's about linking financial management with business strategy.
In the broader sense, strategic finance goes beyond the basic financial metrics and seeks to provide a more forward-looking perspective. This includes using financial modeling to forecast future performance, identifying key performance indicators (KPIs), analyzing market trends, and assessing the financial viability of strategic initiatives. As a startup founder, your understanding of strategic finance will be critical in making decisions that guide the growth and direction of your company.
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