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Startup bootstrapping refers to the process of starting a company with little to no external funding or capital, relying instead on the founder's personal savings, revenue from early customers, or other non-investor sources.
When a company is bootstrapped, the founder typically tries to minimize expenses and stretch available resources as far as possible. Bootstrapping can allow founders to maintain more control and ownership over their company, as they do not have to cede equity to external investors. However, it also means that the company's growth may be slower and more reliant on its ability to generate revenue early. As a founder, deciding whether to bootstrap or seek external funding depends largely on the nature of your startup and your personal risk tolerance.
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