We’re fluent in startup finance. Now you can be too.

Learn more about common financial (and startup) terms here. To learn more about Pilot, fill out the form below.

Oops! Something went wrong while submitting the form.
Glossary
  >  
Return on Capital Employed (ROCE)

What is ROCE?

Return on Capital Employed (ROCE) is a financial metric that measures a company's profitability and efficiency in utilizing its capital. By comparing the earnings generated by a business to the capital invested, ROCE provides insights into how effectively a company uses its resources to generate returns. This metric is useful for comparing the performance of companies within the same industry, as it considers both debt and equity financing. In this article, we'll show how to calculate ROCE, discuss its importance, and suggest strategies for improvement.

How to calculate the ROCE

Here's the ROCE formula:

Return on Capital Employed (ROCE) = Operating Profit / Capital Employed

ROCE calculation example

Let's consider a real-world example of a retail company, such as a clothing store. We'll use the following data to calculate the ROCE:

  • Operating Profit: $500,000
  • Total Assets: $2,000,000
  • Current Liabilities: $800,000

Calculate the Capital Employed by subtracting Current Liabilities from Total Assets:

Capital Employed = Total Assets - Current Liabilities

Capital Employed = $2,000,000 - $800,000

Capital Employed = $1,200,000

Calculate the ROCE using the Operating Profit and Capital Employed:

Return on Capital Employed (ROCE) = Operating Profit / Capital Employed

ROCE = $500,000 / $1,200,000

ROCE = 0.4167 or 41.67%

In this example, the ROCE of the clothing store is 41.67%, which means that for every dollar of capital employed, the company generates 41.67 cents in operating profit.

Why is the ROCE important to understand?

Understanding the Return on Capital Employed (ROCE) is essential for several reasons:

  1. Efficiency Assessment: ROCE helps investors and analysts evaluate a company's ability to generate profits from its capital. A higher ROCE indicates that a company uses its resources more efficiently, leading to better financial performance and potentially higher returns for investors.
  2. Industry Comparison: Since ROCE considers both debt and equity financing, it allows for a more accurate comparison of companies within the same industry. By comparing the ROCE of different companies, investors can identify which businesses are more effective at utilizing their capital to generate profits.
  3. Decision-Making Tool: For business owners and executives, ROCE serves as a useful metric to guide strategic decisions. By monitoring ROCE, management can identify areas where capital efficiency can be improved, such as optimizing operations or reallocating resources to more profitable projects.

Strategies for improving the ROCE

Here are some strategies that can help improve your ROCE:

  1. Optimize asset utilization: Regularly review and adjust your asset management strategy to ensure efficient use of resources. This may involve reducing idle assets, investing in more productive equipment, or streamlining operations. By improving asset utilization, you can increase the operating profit generated from the capital employed, leading to a higher ROCE.
  2. Reduce debt levels: High debt levels can negatively impact your ROCE, as it increases the capital employed without necessarily improving operating profit. Focus on reducing debt levels by repaying loans, refinancing at lower interest rates, or avoiding unnecessary borrowing. Lower debt levels can lead to a more favorable ROCE, as it reduces the capital employed while maintaining or improving operating profit.
  3. Improve operational efficiency: Focus on enhancing your company's operational efficiency by identifying and addressing areas of waste, redundancy, or inefficiency. This may involve implementing lean management practices, investing in technology to automate processes, or reorganizing your workforce. By improving operational efficiency, you can increase operating profit without requiring additional capital, resulting in a higher ROCE.

Need help with other finance or startup questions?

Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.

We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at info@pilot.com.

See what Pilot can do for you

Get the peace of mind that comes from partnering with our experienced finance team.

Oops! Something went wrong while submitting the form.