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Programmatic funding refers to the automated process of securing capital or funding, often leveraging technology to streamline and optimize the process. It reduces human intervention and makes the funding process more efficient and less prone to bias.
In more detail, programmatic funding can be seen in crowdfunding platforms, peer-to-peer lending, or other fintech solutions that connect startups directly with investors. By using algorithms and digital platforms, these systems can quickly analyze a startup's potential and match them with suitable funding opportunities. For founders, it can be a game-changer, removing the traditional barriers associated with raising capital and accelerating the funding process.
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