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Objectives and key results (OKR)

What are objectives and key results?

Objectives and Key Results (OKRs) are a goal-setting framework that helps businesses define their goals (Objectives) and track their progress towards these goals using measurable indicators (Key Results). Objectives are broad, qualitative goals, while Key Results are specific, quantifiable measures used to track the achievement of these objectives.

For example, an Objective could be "Improve customer satisfaction." The corresponding Key Results could be "Decrease customer support response time to less than 12 hours" and "Increase net promoter score to above 8." The benefit of OKRs is that they provide clear direction and a shared understanding of what success looks like. By focusing on measurable outcomes, OKRs help ensure everyone in the organization is aligned and working towards the same goals.

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