We’re fluent in startup finance. Now you can be too.

Learn more about common financial (and startup) terms here. To learn more about Pilot, fill out the form below.

Oops! Something went wrong while submitting the form.
Market cap

What is market cap?

Market capitalization (Market Cap) is the total dollar value of all a company's outstanding shares of stock. It's a simple way to determine a company's size and market value, and it's commonly used by investors to compare companies within the same industry. In this article, we'll show how to calculate Market Cap, discuss its importance, and suggest strategies for improvement.

How to calculate the Market Cap

Here's the Market Cap formula:

Market Cap = Number of Outstanding Shares × Share Price

Market Cap calculation example

Let's consider a real-world example of calculating Market Cap for a well-known company, such as Apple Inc. We'll use the following data to calculate the Market Cap:

  • Number of Outstanding Shares: 16.69 billion (as of September 2021)
  • Share Price: $150 (for simplicity, we'll use a rounded share price)

Multiply the Number of Outstanding Shares by the Share Price:

Market Cap = Number of Outstanding Shares × Share Price

Market Cap = 16,690,000,000 × $150

Market Cap = 2,503,500,000,000

This means that the total market value of Apple Inc.'s outstanding shares is approximately $2.5 trillion.

Why is Market Cap important to understand?

Market Cap is an important financial metric to understand for several reasons:

  1. Investment decisions: Market Cap helps investors assess the size and value of companies in the stock market, enabling them to make informed decisions about which stocks to invest in. A higher Market Cap may indicate a more stable and established company, while a lower Market Cap could suggest a smaller, potentially riskier investment.
  2. Company comparisons: By comparing the Market Cap of different companies within the same industry, investors and analysts can gain insights into the relative size and market position of these companies. This comparison can be useful in identifying potential investment opportunities or understanding industry trends.
  3. Portfolio diversification: Understanding Market Cap can help investors build a diversified portfolio by including a mix of large-cap, mid-cap, and small-cap stocks. Diversification can reduce a portfolio's overall risk, as it spreads investments across various market segments and industries.

Strategies for improving Market Cap

Here are some strategies that can help increase your Market Cap:

  1. Boost revenue and profitability: Focus on growing your company's top-line revenue and bottom-line profitability. This can be achieved through expanding your product or service offerings, entering new markets, or improving operational efficiency. As your company's financial performance improves, investors may be more likely to invest in your stock, increasing the share price and Market Cap.
  2. Enhance brand reputation and visibility: A strong brand reputation can attract more investors and customers, increasing demand for your company's stock. Invest in marketing and public relations to build brand awareness and showcase your company's strengths. Positioning your company as a leader in its industry can potentially increase your share price and Market Cap.
  3. Implement strategic mergers and acquisitions: Mergers and acquisitions can help your company grow by expanding its market share, product offerings, or geographic reach. By acquiring or merging with other companies, you can potentially increase your company's overall value and attract more investors. This can lead to a higher share price and an increased Market Cap.

Need help with other finance or startup questions?

Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.

We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at info@pilot.com.

See what Pilot can do for you

Get the peace of mind that comes from partnering with our experienced finance team.

Oops! Something went wrong while submitting the form.