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What is Forecasting?

A forecast is a data-backed estimate of your company’s future financial performance. It can be important for making educated investment decisions, creating realistic budgets, and avoiding a cash flow crunch.

Forecasts can incorporate broader market expectations, such as industry benchmarks or how changing interest rates could impact your sales. But they should also be based on your historical records and what you know about the coming year, such as the seasonality of your business and upcoming marketing campaigns. 

Creating a budget and forecasts should be annual exercises, at a minimum. But it’s also an ongoing process as you may want to compare your forecasts to actual results and then make revisions or set new goals. Investors may also review your forecasts to better understand your business — and to evaluate how well you understand the business.

Annual Budgeting & Forecasting Checklist

Pilot’s Annual Budgeting & Forecasting Checklist helps you understand the questions you need to ask, and the information you’ll need to analyze, to create the right budget for your business.

Need help with other finance or startup questions?

Pilot provides bookkeeping, CFO, and tax services for literally thousands of startups and growing businesses. We've successfully processed over 10 million transactions for our customers and have unparalleled expertise when it comes to helping businesses succeed.

We're the largest startup-focused accounting firm in the United States, and we'd love to help you. To talk to an expert on our team and find out what Pilot can do for you, please click "Talk to an Expert" below, or email us at info@pilot.com.

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