We've analyzed data from over 2,000 customers to track the adoption of general search & knowledge AI tools from June 2022 through February 2025. This comprehensive dashboard reveals fascinating patterns in how organizations are integrating these technologies into their workflows.
Definition: General Search & Knowledge AI refers to artificial intelligence systems designed to retrieve, organize, and understand information across large datasets or knowledge bases. These systems combine elements of:
- Information Retrieval: The ability to search through and retrieve relevant information from vast datasets
- Knowledge Representation: Methods for structuring and organizing information in ways that machines can process
- Natural Language Processing: Understanding human queries and documents to extract meaning and context
- Knowledge Graphs: Interconnected networks of entities and relationships that represent facts and their connections
- Reasoning Capabilities: The ability to draw inferences, make connections between concepts, and potentially answer questions that require synthesis of multiple pieces of information
Example: ChatGPT, Claude, Perplexity AI, etc.
Key Findings
- Strong Adoption Growth: AI reached its watershed "iPhone moment" in early 2023. While growth has moderated since that peak, adoption continues to increase at healthy rates of 7.8% in the Tech sector and 31% among Small and Medium Businesses (SMB).
- Tech vs. SMB: Tech sectors are leading the charge, while SMBs are showing increasing momentum in recent quarters.
- Use Case Evolution: We've observed a shift from experimental pilots to mission-critical applications, particularly in startups and Tech.
Why This Matters
These insights provide a unique window into how AI is reshaping knowledge management and information retrieval across industries. Whether you're evaluating your own AI strategy or benchmarking against peers, this data offers valuable context for your decision-making.
Have questions about what is a healthy amount to spend on AI tools as an organization? Our team is ready to help you navigate this rapidly evolving landscape.
Methodology note: This analysis is based on anonymized usage data from Pilot's customer base spanning Jun 2022 through February 2025.