Startup Stories: How immi Is Disrupting the $42B Ramen Industry

Before immi publicly launched, they had a 35,000 person email waitlist and a 3,700 member beta community. What drove all this buzz? The world's first low-carb, high-protein instant ramen. immi is on a mission to enrich lives with the vibrant world of Asian American food and disrupt the $42 billion dollars instant noodle industry.

Watch as immi co-founder Kevin Lee and Pilot co-founder and CEO Waseem Daher have a conversation on Immi’s journey, covering topics like:

  • Breathing life into a category dominated by large, stagnant players
  • Pivoting from a career in tech & venture capital to food & beverage
  • Fundraising best practices for e-commerce and food & beverage companies
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Kevin Lee

Kevin Lee is the co-founder of immi, a better-for-you Asian American food brand that created the world's first low-carb, high-protein instant ramen. Previously, he was a Principal at Pear Ventures, where he led their food & beverage investing.

Waseem Daher

Waseem is the co-founder and CEO of Pilot. He is a three-time entrepreneur with two successful exits working with the same founding team: his first company, Ksplice, was acquired by Oracle in 2011 and his second, Zulip, was acquired by Dropbox in 2014.

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