From Talent Director at Aritzia to CMO at LeadingAgile to founding her own company - Karina Bernacki is a seasoned leader and entrepreneur.
In 2019, Trash came calling. It’s a startup that turns your phone’s “video trash”—that is, the unused outtakes that just sit on your phone—into gold. Led by the former GM at Vine, Trash’s AI platform edits raw video footage into polished short-form stories, ready to share.
Excited about the mission and team, Karina joined the all-star cast of female founders as the Wizard of Ops. “My role spans everything from business strategy, fundraising support, hiring decisions, community building and marketing,” she shares. A little of everything—I mean, it’s a startup.”
And you guessed it—she oversees bookkeeping.
For two years, Trash’s co-founders tackled their own books. But the process took hours, costing time that could be spent building their product.
Plus, reports on budgets or forecasts were highly manual and often de-prioritized for critical product work. “Doing our own bookkeeping made it difficult to forecast and plan for areas like marketing or hiring. We wanted clearer financial reporting so we could be more proactive.”
With little reporting, sharing financial updates with investors was a massive ordeal.
If an investor wanted a report, it was a labor intensive exercise. We had to pull it all together manually every time.
In addition to a safe round, Trash secured a highly coveted National Science Foundation (NSF) grant. That also meant that Karina and team needed to regularly report exactly how and where they spent their NSF funds. Assembling those reports were manual and took hours—especially since NSF has strict guidelines for spending.
Getting ready to apply for a second NSF grant, Karina knew it was time to bring in an expert.
Karina considered several options for bookkeeping services, but they all had clear downsides:
Accounting firms are pricey and have no time for startups
“Accounting firms are impossible to afford as a startup,” says Karina. “And at a small firm, you’re not special, you’re in the cheap bucket. So you pay a lot, and they don’t give you time.”
Hiring an in-house bookkeeper is too expensive
It’s difficult to justify operational hires to a board. “Your board will think that’s absurd,” she says. Plus, when you include salary, benefits, and stock—you end up paying a lot for an in-house bookkeeper.
Doing your own books is a waste of time
Want to do it yourself? Karina wouldn’t recommend it.
Her message to founders: “You’re not trying to build a bookkeeping business. So why would you build that core competency? Hire the experts so you can become an expert in your actual product and business.”
For Karina, Pilot was the obvious choice. She went with Pilot because their team has:
In Karina’s own words: ”onboarding was dope.” In just a few weeks, Pilot:
It’s so nice to get an email with our statements every month. I just send that straight to my investors. Reporting used to take hours. Now it’s so easy. I don’t even think about it.
When you’re in a bind, having an expert team at-the-ready can save your business thousands.
When Trash was hit with an audit from NSF, Karina needed to prove they were spending money appropriately in order to unlock the remaining grant funding:
“It was terrifying. Money was on the line. And Pilot saved us! Pilot helped me create specific reports that answered NSF’s questions. Plus, I sent their questionnaire to my personal advisor asking for advice, and she just filled it out and sent it back. We passed the NSF checks and got the funding.”
Karina will be the first to tell you that life with Pilot is so much better, she wishes they got started even earlier.
“Pilot is a game-changer. Before, our startup was so reactive when it came to planning. Now I can set targets each quarter for how much to spend on payroll, product development, and marketing. We have the data to run the business at our fingertips.”
Want specific examples? Karina gives the details:
Trash now impresses investors with their books
According to Karina, having polished books through Pilot “is a signal of maturity to our investors.” She simply forwards her monthly statements to her investors, so they can see how Trash spends funds to grow. Now she focuses board and investor conversations on strategy, instead of financial decisions.
With custom reports that track NSF funding, Karina can quickly see and share how Trash is allocating their grant funds.
Fundraising is much easier for the team
Due diligence can be a massive pain for startups—it used to take Karina so long to prepare her books. But now, “due diligence is so easy. I literally upload Pilot statements and end-of-year reports to our investors’ data rooms,” she says.
“In fact, I’ve now done several data rooms and have had zero follow-up on my financials. That’s how clean our books are.”
Karina now has the time and data to make better business decisions
For example, she was planning to hire a full-time employee. However, after reviewing Pilot’s financial reports, she decided hiring a contractor and packaging Trash’s needs into a short-term project was a better solution.
She explains, “I realized it wasn’t just the payroll bucket that would increase, it’s the payroll taxes, benefits, and more.
“It’s hard to know when to hire a contractor or someone full-time. Pilot’s reports helped me make the right decision for this one project, which saved our company thousands of dollars and hours.”
When asked to describe Pilot using one word, Karina couldn’t resist using two: “Trusted Partner.” Here’s why:
Pilot is a trusted partner. They’re consistent in quality, delivery, and service. In fact, they often proactively flag things before I notice them. Even if I forget something, I know Pilot is always on it.
Trash is a startup making it easier for creators to make and share video content. Led by the former GM at Vine, Trash’s AI platform edits raw video footage into polished short-form stories, ready to share.
