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The Growth Season Challenge—Putting it all together

The Growth Season Challenge—Putting it all together

Written by 
Pilot Team
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Published: 
April 22, 2025
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Total time: 11 minutes

We have covered a lot of ground over these five days. Are you feeling more confident? Even if you knew these things, sometimes a nudge helps. Let’s review—and if you missed anything, take the time to do it now.

Let’s recap:

1. Own your money story

Riley got a lead from a friend to powerwash an expensive home in an upscale neighborhood. But her money story prevented her from asking for more.

Before: “The reason I can’t charge more or work fewer hours is ___.”
After: “The reason I can charge more or work fewer hours is ___.”

2. Do less

Suhas worked 70-hour weeks and never seemed to get ahead. It was only when he made a “Don’t do” list that he got this life back.

3. Charge more

Dee’s recruiting service was super popular until it went out of business. She could have asked for more. But she didn’t yet realize that to care for your community, you have to make a profit.

Said another way, undercharging helped nobody—including her.

4. Cut expenses

Portia’s ecommerce business was doing $2M but she wasn’t keeping much of it. That all changed when she learned to consistently cancel unnecessary services and slash her expenses.

5. Use money to make money

Jordan was always “paying” with his time and stuck earning an average wage. It was only once he learned to use “capital” to invest in good bets to use money to make more money that he got ahead.

6. New: Share your money story

This may seem scary. But it’s time to share your money story with others. It can be a small group. It can be on social media. Tell people what you used to believe and what you now believe, and feel that rush of the weight falling from your shoulders!

When we speak those stories out loud, the old ones lose their power and we get to live in the new story, feeling totally refreshed.

I’ve got a confession. As an entrepreneur, I’ve completely changed the story I tell myself about money, and now I’m making more. I used to think ___. I now think __. I’ve never felt so great. What’s your story? Could you change yours too?

Not so difficult, huh? You’ve just had a crash course in the five things our CFO services team would recommend to any business owner.

We recommend taking it again in a few weeks. Those quick, 10-minute actions are just warmups. What if you do everything on those lists? Your profitability goals this year could happen this month.

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