COMPARISON

Pilot vs Zeni: Which helps me more?

Startups face unique challenges. Choosing the right finance partner is crucial. Both Pilot and Zeni can offer you tech-forward bookkeeping. But only Pilot provides experts you can speak with who get to know your business and are on that mission with you.

Pilot has been scalable and 
a great fit. Whereas Zeni’s templated approach wasn't working.
— Andrew Duffy
A CEO who has tried both

See the differences

Pilot knows startups and can help you scale faster.

Pilot gives you the insight you need to run your startup—revenue, expenses, tax prep, and investor-ready financials—plus the certainty of an experienced CFO advisor.

People first, tech-enabled

Pilot’s software is rated excellent—4.9 out of 5 stars on G2. And it’s not the only thing we offer. You’ll get a dedicated U.S.-based CFO and accounting expert who’s worked on similar startups. Our people do what AI alone cannot.

CFO-led insights for growth

Pilot provides financial intelligence powered by AI, not just AI-generated data. We currently help 2,000+ startups with industry-specific KPI dashboards, investor and board presentations, sales commission structures, monetization strategies, and fundraising.

True industry specialization

Pilot has industry-specific financial insight into growth-stage companies in AI, SaaS, ecommerce, health tech, professional services, consumer products, and more. Our insights are tailored—never just “the standard metrics.”

Investor-ready books

Start with clean, GAAP-compliant books built for VC scrutiny and fundraising. Go further with compensation plans, pricing strategies, cash flow planning, and exit readiness.

Pilot is great for ...

Serious founders who can’t waste time

Founders who want tax and CFO advice

Startups seeking true experts in their business model

Venture-funded startups or those soon to raise

Zeni focuses on scale for a narrow use case

Because Zeni’s software is meant to be “automated,” it is locked into a standard use case. Your startup must fit that exact model. Not every startup does.

Zeni is all-in on AI

Zeni gives you auto-categorized expenses and a dashboard. Ask a question, get a reply. Pilot, on the other hand, combines AI with real accounting experts who verify your data and bring insights to you. We don't wait for questions, we find opportunities and deliver them.

Zeni offers “real-time” bookkeeping

This suggests you get instant books, but the reality? For GAAP-compliant books that your board takes seriously, a human must check them. Your finances are too important to leave to automation alone.

Zeni’s platform is a walled garden

While Zeni forces you to abandon your tools and adopt their system, Pilot integrates with your existing tech stack. We adapt to you instead of forcing a one-size-fits-all approach.

Zeni is a satisfying fit for founders who:

Need rapid insights, complete or not

Don’t need to talk to a person

Completely standard business models

CUSTOMER STORY

Founders say Pilot knows their business better

Andrew, CEO at SparkPlug, started on Zeni and though he initially liked the dashboards, he switched to Pilot because he couldn’t customize the dashboards or reports to share with his board. Nor could he get over the lack of support. With Pilot, he now gets a team who knows his business.

Pilot has made reporting significantly easier. Zeni had a templated approach that wasn’t working … our business didn’t 100% fit the mold and I really needed reports I could show to my board.
Andrew Duffy
Founder & CEO, Sparkplug

Founders say Pilot frees them to “focus on growth”

I feel much more confident in our financial reporting and tracking without me having to do a crazy amount of work.

Save countless hours on reporting

Pilot streamlines your financial reporting, making it easier to communicate financial health and runway to internal and external stakeholders.

We’ve now identified areas of the business that aren’t really providing us value and have redeployed that money elsewhere.

Make stronger 
financial decisions

With Pilot handling bookkeeping and accurate financials, you can focus on strategic decisions without getting bogged down in the day to day.

Zeni’s communication was haphazard. They didn't grasp what factors were relevant to me. Whereas Pilot knows our business model.

Rely on Pilot like an extension of your team

You get personalized attention to streamline your operating and processes. Plus, a tax accountant, CFO, controller, and more.

Our Pilot CFO and controller feel like true members of our team. I talk about them as if they sit next to me.
Katie Spies
Founder & CEO, Maev
SEE THE DIFFERENCES

Founders say Pilot frees them to “focus on growth”

Founded
2017, San Francisco, CA
2019, Palo Alto, CA
Focus
Bookkeeping, strategic finance, FP&A, tax services
Bookkeeping, tax services
Pricing
Starting at $499/month for Pilot Core or $299/month if you’re pre-revenue
Starting at $719/month for Zeni Growth or $494/month if you’re pre-revenue
Point of Contact
Your US-based bookkeeper, who performs the work and knows your needs
Your controller, who manages the offshore accountants performing data entry
Automated Bookkeeping
✅ Yes. But always human-reviewed for accuracy
✅ Fully automated, some customer support
CFO-Level Insights
✅ Expert-led, hands-on 
strategy and financial modeling
🚫 Limited, with AI-driven financial summaries
Fundraising & 
VC-Ready Financials
✅ Investor-grade reporting, 
due diligence support
🚫 Limited FP&A and strategic finance insights
Industry-Specific Expertise
✅ SaaS, eCommerce, AI, healthtech, and more
🚫 Broad, one-size-fits-all approach
BOOK TIME TO TALK

Book a call with Pilot.
See why it’s the solution for serious founders